PURIFY ME
Cognitive & Sleep Health
A first-of-its-kind cognitive detoxifier, designed to help clear brain fog, reduce mental fatigue, and support long-term brain health.
Bundle: the gut–brain duo
BundleYour gut and brain are in constant conversation. Pair Pure Mind with Pure Gut to support mood, digestion and a clear head from both ends.
PURE MIND + PURE GUT
$203
$225
/ 30 days
Pure by name,
pure by design
Everything you need and nothing you don't
Designed to work while you sleep, Pure Mind combines four targeted binders to support multi-phase heavy metal detoxification. It also helps calm the nervous system, ease mental tension, and promote deep, restorative sleep—without next-day drowsiness.
Clear Mind
Supports clarity, focus, and the reduction of brain fog by aiding the body's natural detoxification processes for the brain and nervous system.
Detoxification Synergy
Full-spectrum heavy metal binders of the highest purity work to cleanse, support elimination pathways, and prevent reabsorption, promoting a safe, complete detox—leading the market in purity and effectiveness.
Sleep and Stress Support
Pure Mind includes magnesium glycinate and L-theanine to reduce stress, promote relaxation, and support restorative sleep. It helps you recharge physically and mentally for optimal health and performance.
Vital Organ Support
Nurtures your liver and kidneys, vital organs for detoxification, potentially enhancing their ability to function optimally and maintain your health and vibrancy.
Hormone Balance
Heavy Metals mimic or block hormones, disrupt the thyroid and adrenal glands, and contribute to imbalance; targeted detoxification supports endocrine function and overall hormone health.
Efficient Toxin Elimination
Facilitates effective toxin removal by supporting healthy bile flow, assisting your body in naturally expelling harmful substances and maintaining balance.
Take 4 capsules before bed
Take with water, 30–60 minutes before sleep, to prepare your body and mind for deep rest, cellular repair, and active toxin removal during sleep.
Trust the process
As you sleep, Pure Mind supports nervous system recalibration and neurological repair as your body begins to release stored toxins. Some may notice more vivid dreams in the first week—this is a natural sign your system is beginning to shift.
Stay consistent
With ongoing use, Pure Mind supports cognitive clarity, sharper focus, deeper sleep, and a calmer nervous system. After the first week, most feel a noticeable shift—and for many, it’s life-changing.
How does the subscribe & save discount work?
Subscribe & Save takes the effort out of reordering. Your order is processed and delivered automatically each month, so you never run out, never lose momentum, and always save 10% off the one-time price. Consistency is everything when it comes to results, and Subscribe & Save makes it effortless.
Can I cancel anytime?
Yes. No lock-in, no cancellation fees. Cancel directly from the subscription portal at any time.
Can I pause or skip a delivery?
Yes. If you're travelling or simply stocked up, you can pause or skip a delivery directly from the subscription portal. You can also change your delivery frequency to every 60 days rather than 30, whatever works best for you.
When will I be charged and how often?
You'll be charged every 30 days from the date you subscribed. You can change your order frequency anytime in the subscription portal.
How do I manage my subscription?
Your subscription is managed through the subscription portal, find the link here > Link to Subscription Portal or in the menu at the bottom of every page. From there you can pause, skip, cancel, update your payment method, or change your delivery address.
We offer free shipping across New Zealand.
For international orders:
For the Middle East and all other destinations, please refer to our full shipping policy for details and rates.
International orders are shipped via DHL Express, while domestic deliveries within New Zealand are handled by NZ Post.
All orders are processed within 24 hours (Monday–Friday), and you’ll receive a tracking link once dispatched.
We take quality seriously and stand behind everything we make. If there's an issue with your order, damaged, incorrect, or a genuine product concern, contact us at care@purifyme.com within 7 days of receiving it and we'll take care of you. For full details including international return conditions, see our Cancellation & Returns Policy →
79%
Reported fewer headaches, migraines or foggy moments after 30 days of Pure Mind*
84%
Noticed deeper, uninterrupted sleep after 2 weeks of using Pure Mind*
90%
Would recommend Pure Mind to someone experiencing brain fog, stress or burnout*
*Based on a survey of n=32 Pure Mind subscribing customers evaluating self-reported outcomes after 30 days of use. Individual results may vary.
Its like my mind is finally switched on
Brain fog was ruining my productivity. I’d forget what I was saying mid-sentence and struggle to concentrate. Since taking Pure Mind, I feel sharper and more focused. It’s like my mind is finally switched on.
Can't believe the difference its made
Headaches and migraines were a constant struggle. I was exhausted and unable to focus. The throbbing pain and nausea were affecting my job and motivation. Since starting Pure Mind, I’ve only had one headache in the past month and I can’t believe the difference it’s made!
My brain is working the way it should
Pure Mind is fantastic! It has taken away my dizzy spells, reduced my tinnitus significantly, and my memory is so much sharper. I’m thinking more clearly, and I finally feel like my brain is working the way it should!
My thoughts are clearer and calmer
I used to feel constantly stressed, Anxiety made it hard to focus, and even simple tasks felt impossible. Since starting Pure Mind, my thoughts are clearer and calmer. I can concentrate way longer.
I feel truly rested and recharged
As a nurse working shifts, I used to struggle with sleep—restless, and waking up exhausted. Since taking Pure Mind, I fall asleep faster, sleep deeper and wake up ready to go. For the first time, I feel truly rested and recharged.
Bundle & SAVE
Your gut, blood and brain work as one system. Pair Pure Mind with its partners for whole-body detox — and save more when you subscribe.
Mood & digestion
Popular
PURE MIND + PURE GUT
Calm the gut, clear the mind. Microbiome support by day, cognitive detox and deep sleep by night.
You save $23 every delivery
Energy & immunity
PURE MIND + PURE FLOW
Purify the blood and clear the brain. Natural energy and a healthy inflammatory response, plus restorative sleep.
You save $29 every delivery
Gut, heart & mind
Best value
Pure Mind + Pure Gut + Pure Flow
The complete trinity. Three interconnected systems, one daily ritual — to combat toxins, ease inflammation and restore balance.
You save $96 every delivery
A next-generation, multi-phase formula designed to support nervous system recalibration and the detoxification of heavy metals, while assisting deep, restorative sleep.
NeuroArmour Complex is designed to shield the brain from modern toxic stressors. It supports neurotransmitter balance, optimises mitochondrial function, and enhances liver detoxification—promoting mental clarity, and delivering protection across the blood-brain barrier
MetalClear Matrix is a multi-phase detox formula with clinically studied ingredients that mobilise, bind, and eliminate heavy metals like mercury, aluminium, and lead—supporting cognitive clarity and protecting against neurotoxicity.
Calm & Restful Sleep Support is formulated to relax the nervous system, ease mental tension, and promote restorative sleep. By supporting neurotransmitter balance, gut comfort, and stress regulation, it encourages a calm mind and smoother transition to deep, quality sleep—without next-day drowsiness.
Most “heavy metal detox” supplements cause more harm than good.
They use cheap binders—some containing trace metals themselves—paired with low-grade lipoic acid your body can’t absorb.
Worse, they have no system to clear toxins once mobilized.
That’s not detox. That’s redistribution.
We do it differently.
Pure Mind™ is formulated with exceptional, clinical-grade ingredients - sourced for purity, selected for synergy, and backed by real science. It supports all three phases of detox: Bind. Mobilise. Eliminate. Gently. Intelligently. Completely.
Supplement stack
Estimated monthly cost without the benefit of full absorption or synergistic formulation.
$246
PURE MIND
Subscription Cost
$122
Chlorella, a single-celled freshwater algae rich in chlorophyll, is renowned for its detoxifying effects. It binds and removes heavy metals like mercury and lead from the body, which are known to impair neurological functions. By lowering heavy metal levels, chlorella can protect and potentially improve cognitive function, supporting overall brain health.
Commonly found in culinary dishes worldwide, cilantro has notable chelating properties that may assist in removing heavy metals from the brain and bloodstream, thereby reducing the risk of neurotoxicity. It is particularly effective in loosening mercury, lead, and aluminium from tissues, facilitating their excretion and supporting brain health.
Humic acid, found alongside fulvic acid in rich humus soil, is beneficial for its nutrient absorption capabilities and detoxification role. It helps chelate heavy metals and supports overall cellular health, although it does not cross the blood-brain barrier like fulvic acid. The patented technology of FulvicXcell ensures this product offers one of the purest forms of humic and fulvic acids available, maximizing efficacy without the common issue of binders containing heavy metals.
Naturally occurring in soil and sediment, fulvic acid enhances nutrient absorption and cellular health. Its small molecular structure allows it to cross the blood-brain barrier, aiding in brain detoxification and providing antioxidant benefits that protect against oxidative stress, a key contributor to neurodegenerative diseases. FulvicXcell is distinguished by its superior quality and purity, achieved through patented extraction technology that eliminates residual chemicals.
Taurine, an amino acid found naturally in the body, particularly in the brain, heart, and blood cells, has various neuroprotective functions. It can cross the blood-brain barrier and is known for regulating neurotransmitter levels, protecting against neurotoxicity, and reducing excitotoxicity, which can adversely affect nerve cells.
The most superior form of R-Lipoic Acid, Bio-Enhanced® Na-RALA, is a potent antioxidant that enhances cellular energy production and mitochondrial function, which are crucial for brain health. Its ability to cross the blood-brain barrier provides antioxidant protection directly within the brain and aids in the chelation of heavy metals. This form is considered superior to standard R-Lipoic Acid and Alpha Lipoic Acid due to its enhanced stability, bioavailability, and effectiveness, reducing the risk of adverse effects from degradation products found in standard R-Lipoic Acid.
Dandelion, a ubiquitous plant found in temperate climates worldwide, is rich in antioxidants and traditionally used to support liver health. By enhancing liver function, it helps maintain a cleaner blood supply to all organs, including the brain, thus reducing the potential impact of circulating toxins. Dandelion and taurine together, enhance detoxification by supporting liver function and bile production, ensuring the efficient processing and elimination of toxins mobilized by other agents like chlorella and cilantro.
L-Theanine, an amino acid found naturally in tea leaves, promotes a state of calm focus by enhancing alpha brain wave activity and boosting levels of soothing neurotransmitters like GABA and serotonin. Known for reducing stress without causing drowsiness, it supports cognitive clarity and a relaxed mind. Additionally, its calming effects can ease the transition to sleep, helping to improve overall sleep quality.
Magnesium glycinate is a highly bioavailable form of magnesium bound to glycine, an amino acid known for its calming effects. It supports neurological health by promoting relaxation, reducing stress, and regulating neurotransmitter activity, which can aid in achieving restful sleep. Its gentle nature makes it easy on the stomach and suitable for individuals with sensitive digestive systems.
Derived from the secretions of sap-sucking insects on New Zealand's Black beech trees, this honeydew honey, distinct from every other floral honey, is highly valued for its soothing effects on the stomach. Its antioxidant and prebiotic properties promote gut and immune health, enhancing overall nutrient absorption and aiding in detoxification processes. These benefits make Pure Mind easier to tolerate for individuals with sensitive stomachs.
Pure Mind’s MetalClear Matrix helps detoxify your brain and nervous system, targeting heavy metals and harmful substances to promote clarity, focus, and a sharper mind.
NeuroArmour shields your brain with targeted nutrients and antioxidants that combat oxidative stress, supporting lasting cognitive strength and vitality.
Pure Mind’s advanced formula supports your nervous system, promoting balanced neurotransmitters, healthy neural pathways, and restful sleep to help you feel calm, clear, and replenished.
Backed by science. Designed for simplicity.
Detox has never been this effortless, or this effective. Help your body release what it was never meant to carry, one simple ritual, every single day.
Step 01
Take with water, 30–60 minutes before sleep, to prepare your body for deep rest, cellular repair and active toxin removal.
Step 02
As you sleep, Pure Mind supports nervous system recalibration and neurological repair as your body begins to release stored toxins. Some may notice more vivid dreams in the first week, this is a natural sign your system is beginning to shift.
Step 03
With ongoing use, Pure Mind supports cognitive clarity, sharper focus, deeper sleep and a calmer nervous system. After the first week, most feel a noticeable shift, and for many, its life-changing.
Still have questions? Email care@purifyme.com — we're here to help.
Exposure to heavy metals and neurotoxins can occur from various sources in our environment and everyday products. Common sources include:
Heavy metals can cause a variety of health issues due to their neurotoxic effects. They build up in the body over time (bioaccumulation), and if not detoxed, this accumulation leads to chronic exposure and elevated levels, causing various health issues.
Here's a breakdown of how they impact mental and physical health:
The mechanisms by which heavy metals cause these mental health issues include oxidative stress, disruption of neurotransmitter systems, inflammation, and direct damage to neural tissue. Reducing exposure to heavy metals and detoxifying the body can help mitigate these risks and improve overall mental health.
Bioaccumulation is the gradual build-up of heavy metals and toxins in the body over time, often faster than the body can eliminate them. This accumulation can lead to various health issues and chronic diseases, especially in the nervous system and other vital organs.
Pure Mind is designed to combat bioaccumulation through a strategic blend of ingredients that enhance detoxification and support overall cellular health. Each ingredient is powerful on its own, but the true strength of Pure Mind lies in the synergistic effect of these ingredients working together.
1. Organic Chlorella Broken Cell Wall (400mg): Chlorella, a single-celled freshwater algae rich in chlorophyll, is renowned for its detoxifying effects. It binds and removes heavy metals like mercury and lead from the body, which are known to impair neurological functions. By lowering heavy metal levels, chlorella can protect and potentially improve cognitive function, supporting overall brain health.
2. Bio-Enhanced® Na-RALA R-Lipoic Acid (150mg): The most superior form of R-Lipoic Acid, Bio-Enhanced® Na-RALA, is a potent antioxidant that enhances cellular energy production and mitochondrial function, which are crucial for brain health. Its ability to cross the blood-brain barrier provides antioxidant protection directly within the brain and aids in the chelation of heavy metals. This form is considered superior to standard R-Lipoic Acid and Alpha Lipoic Acid due to its enhanced stability, bioavailability, and effectiveness, reducing the risk of adverse effects from degradation products found in standard R-Lipoic Acid.
3. Cilantro (200mg): Commonly found in culinary dishes worldwide, cilantro has notable chelating properties that may assist in removing heavy metals from the brain and bloodstream, thereby reducing the risk of neurotoxicity. It is particularly effective in loosening mercury, lead, and aluminium from tissues, facilitating their excretion and supporting brain health.
4. Fulvic Acid (FulvicXcell) (30mg): Naturally occurring in soil and sediment, fulvic acid enhances nutrient absorption and cellular health. Its small molecular structure allows it to cross the blood-brain barrier, aiding in brain detoxification and providing antioxidant benefits that protect against oxidative stress, a key contributor to neurodegenerative diseases. FulvicXcell is distinguished by its superior quality and purity, achieved through patented extraction technology that eliminates residual chemicals.
5. Humic Acid (FulvicXcell) (50mg): Humic acid, found alongside fulvic acid in rich humus soil, is beneficial for its nutrient absorption capabilities and detoxification role. It helps chelate heavy metals and supports overall cellular health, although it does not cross the blood-brain barrier like fulvic acid. The patented technology of FulvicXcell ensures this product offers one of the purest forms of humic and fulvic acids available, maximizing efficacy without the common issue of binders containing heavy metals.
6. Dandelion Root Extract (100mg): Dandelion, a ubiquitous plant found in temperate climates worldwide, is rich in antioxidants and traditionally used to support liver health. By enhancing liver function, it helps maintain a cleaner blood supply to all organs, including the brain, thus reducing the potential impact of circulating toxins. Dandelion and taurine together, enhance detoxification by supporting liver function and bile production, ensuring the efficient processing and elimination of toxins mobilized by other agents like chlorella and cilantro.
7. Taurine (200mg): Taurine, an amino acid found naturally in the body, particularly in the brain, heart, and blood cells, has various neuroprotective functions. It can cross the blood-brain barrier and is known for regulating neurotransmitter levels, protecting against neurotoxicity, and reducing excitotoxicity, which can adversely affect nerve cells.
8. Magnesium Glycinate (175mg): Magnesium glycinate is a highly bioavailable form of magnesium bound to glycine, an amino acid known for its calming effects. It supports neurological health by promoting relaxation, reducing stress, and regulating neurotransmitter activity, which can aid in achieving restful sleep. Its gentle nature makes it easy on the stomach and suitable for individuals with sensitive digestive systems.
9. L-Theanine (200mg): L-Theanine, an amino acid found naturally in tea leaves, promotes a state of calm focus by enhancing alpha brain wave activity and boosting levels of soothing neurotransmitters like GABA and serotonin. Known for reducing stress without causing drowsiness, it supports cognitive clarity and a relaxed mind. Additionally, its calming effects can ease the transition to sleep, helping to improve overall sleep quality.
10. NZ Black beech Honeydew (100mg): Derived from the secretions of sap-sucking insects on New Zealand's Black beech trees, this honeydew honey, distinct from every other floral honey, is highly valued for its soothing effects on the stomach. Its antioxidant and prebiotic properties promote gut and immune health, enhancing overall nutrient absorption and aiding in detoxification processes. These benefits make Pure Mind easier to tolerate for individuals with sensitive stomachs.
MetalClear Matrix combines nature’s most heavily researched ingredients for heavy metal detoxification, designed to mobilise, bind, and eliminate heavy metals like mercury, lead, and aluminium while protecting brain function. Cilantro works as a mobiliser, drawing metals from deep within tissues, particularly the brain, into circulation. Chlorella, with its broken cell wall structure, acts as a potent chelator, binding these toxins and ensuring safe elimination through the digestive system.
Fulvic Acid (FulvicXcell) enhances this process by crossing the blood-brain barrier, aiding in deep cellular detoxification while delivering antioxidant protection against neurotoxicity.
Meanwhile, Humic Acid supports nutrient absorption and prevents the reabsorption of metals by binding to them in the gut, ensuring efficient excretion.
Together, they create an intelligent multi-phase detox system, clearing toxins while replenishing essential minerals and promoting cognitive resilience. The patented FulvicXcell extraction process guarantees purity and bioavailability, ensuring maximum efficacy without contamination.
This synergy not only removes harmful metals but also optimises cellular health, nutrient absorption, and neurological function. By working together, these ingredients provide an effective and sustained detoxification process, reinforcing brain clarity, reducing oxidative stress, and supporting long-term cognitive well-being
NeuroArmour Complex is an intelligent blend of scientifically backed compounds, formulated to support brain detoxification, enhance neurological resilience, and optimise cellular health. These ingredients work synergistically to facilitate liver detoxification, bile production, and mitochondrial function, ensuring effective toxin elimination and sustained cognitive function.
A common issue with many heavy metal detoxifiers is that they either contain heavy metals themselves—as seen in cheap, low-quality products like Shilajit, which is known to have dangerously high heavy metal content—or they mobilise and bind toxins without effectively supporting the body’s detox pathways for elimination.
Without proper clearance, these toxins can remain trapped in circulation, lodging themselves in vital organs like the brain, liver, and kidneys, where they can silently accumulate and wreak havoc—contributing to long-term toxicity, cellular damage, and serious health complications. True detoxification isn’t just about moving toxins—it’s about eliminating them completely.
Pure Mind is designed to not only bind and neutralise heavy metals but also ensure they are effectively processed and excreted, reducing the risk of reabsorption and secondary toxicity.
Dandelion Root Extract plays a vital role in liver detoxification, promoting bile production to help clear toxins from the bloodstream before they reach the brain. It works alongside Taurine, an amino acid that crosses the blood-brain barrier to regulate neurotransmitters and reduce and protect neurons from oxidative damage.
Bio-Enhanced® Na-RALA R-Lipoic Acid delivers potent antioxidant protection and mitochondrial support, crossing the blood-brain barrier to neutralise oxidative stress, enhance cellular energy production, and aid in heavy metal chelation. This superior form of R-Lipoic Acid is significantly more stable and bioavailable than standard Alpha Lipoic Acid, ensuring greater efficacy in protecting brain cells and optimising detoxification.
Together, these ingredients form a multi-phase neuroprotective system—Dandelion Root and Taurine optimise liver detox pathways, while R-Lipoic Acid shields brain cells and enhances mitochondrial efficiency.
This combination supports mental clarity, reduces oxidative stress, and reinforces long-term brain health.
Sleep-Activated Detox & Recovery
Calm & Restful Sleep Support promotes deep relaxation and enhances sleep quality, optimising overnight detoxification of the brain and vital organs. This intelligent formulation helps calm the nervous system, reduce stress, and regulate sleep cycles—ensuring your body efficiently restores, repairs, and detoxifies while you sleep.
Magnesium Glycinate provides a highly bioavailable form of magnesium, essential for relaxing the nervous system, regulating neurotransmitters, and easing muscle tension. Its gentle formulation is easy on digestion while supporting deep relaxation and restorative sleep.
L-Theanine enhances GABA and serotonin production, helping to reduce stress and anxiety without sedation, allowing for a seamless transition into sleep.
NZ Black Beech Honeydew—nature’s mineral-rich superfood, delivering up to 10x the minerals of standard floral honey—completes this synergy by supporting gut health, immune function, and detoxification.
Rich in antioxidants, prebiotics, and anti-inflammatory compounds, it enhances nutrient absorption and microbial balance, aiding the body's natural ability to eliminate toxins while strengthening immunity.
Together, these ingredients form a comprehensive sleep and recovery system, Magnesium Glycinate and L-Theanine calm the mind and body. While NZ Black Beech Honeydew enhances detoxification, gut health, and immune function.
This formula promotes deep, restorative sleep, reduces systemic stress, and optimises overall well-being, ensuring you wake up refreshed, recharged, and ready to perform at your best.
PURE FLOW
A world’s first daily detoxifier, designed to purify the blood and support immune health. This powerful, pure formula features our PlasmaPure Complex—targeting a healthy...
$150
PURE GUT
Powered by our Microbiome, Immune & Skin Complex—built to survive stomach acid and activate where it matters most: in the small intestine and colon,...
$90
DAILY ESSENTIALS
Your daily ritual. Elevate your wellness—every single day. Designed to purify your gut, heart, and mind, this powerful trinity works synergistically to help your...
$329
$375
